THE NATIONAL // I NEED MY GIRL

I worked with director Sophia Peer to create this beautiful, seamless music video for The National. The concept was to show the beauty and elegance of constant motion in a very simple way. We implemented a technique that offers a step-by-step obvervation of the beauty of motion and how figures can seamlessly blend together.  The video also seamlessly loops to further strengthen the concept of continuous circular movement.


CHANNELING THE MASTER

We looked to Norman McLaren's "Pas De Deux" as our inspiration, reference and muse.  We were in constant awe of how he was able to produce this effect using an antiquated medium and was able to keep his film interesting and amazing for over 13 minutes!

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THE SPINNING WHEEL

Here are some raw production stills.  These folks did a great job of keeping their balance while doing choreographed dance moves on a small rotating turntable.

THE FINE LINE

I drew up these overlays for our production monitor to help the dancers get into their first position since matching positions was of utmost importance.  It also helped director Sophia Peer plan her shots as we went along.  In some cases, it was perfect. In others, it was futile. There was definitely a fine line between precision and just plain winging it.

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FRAME BY FRAME BY FRAME

There was a lot more masking and rotoscope work than I had wanted to get myself into.  I was a one-man post production team on this and I didn't have time for surprises.  For those that don't know what all of these colored lines are...they are masks.  I use those in After Effects to cut things out that I don't want.  So in motion pictures, you have to do that frame by frame.  And with two people casting shadows all over the turntable, it wasn't an easy removal with green screen.

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CREDITS

Director: Sophia Peer
Producer: Michelle Cameron
VFX Artist: John Morena
DOP: Jan Reichle
1st AD: Michael Chandler
Production Manager: Meredith King
Choreographer: Cody Schreger
Art Director: Maddy Askwith
Stylist: Sandy Sui
Make Up: Justine Sweetman 
Hair: Holly Corsano 
Color Grade: The Mill

"I Need My Girl" ℗© 2013 4AD Ltd.